Kane Communications Group Honored with MarCom Awards
Kane recognized internationally with six individual awards
FOR IMMEDIATE RELEASE
MILWAUKEE (Dec. 9, 2020) Kane Communications Group has been recognized with three 2020 MarCom Awards and three honorable mentions for work with the city of Racine, the Milwaukee County Office of Emergency Management, Catholic Financial Life, Lutheran Social Services of Wisconsin and Upper Michigan, Milwaukee County Behavioral Health Division and Wisconsin Center District.
The MarCom Awards honor excellence in marketing and communications around the world, with more than 6,000 entries from dozens of countries. MarCom honors marketing and communication campaigns while recognizing hard work, creativity and generosity.
Kane received a platinum award, the highest honor in the Crisis Communication Plan or Response category, for its Stay Safe Racine campaign for the city of Racine. The Stay Safe Racine campaign focused on promoting both personal and community health in Racine during the COVID-19 pandemic through TV and radio ads, billboards, digital media and community relations.
Kane also received a platinum award in the Research/Study category in conjunction with Perceptivity, our research and consumer insights partner, for work on brand architecture research for Catholic Financial Life. Kane’s research was used to develop brand architecture recommendations based on what prospective customers valued. Kane’s team further worked with senior leadership at Catholic Financial Life to dissect the findings and workshop various brand architecture scenarios to assist with planning future growth.
Kane received a gold award in the Crisis Communication Plan or Response category for the Stay Safe Milwaukee campaign for theMilwaukee County Office of Emergency Management. This campaign was started in May of 2020 with the goal to provide life-saving information to residents of Milwaukee County regarding the COVID-19 pandemic. The campaign utilized multiple channels to reach diverse audiences, including delivering messages in both Spanish and English.
Kane also received three honorable mentions in the following categories:
CATEGORY - Integrated Marketing
Client: Milwaukee County Behavioral Health Division - Serious Mental Illness CampaignCATEGORY - Media Response
Client: Lutheran Social Services of Wisconsin & Upper Michigan - Aspen Center GroundbreakingCATEGORY - Crisis Communications Plan or Response
Client: Wisconsin Center District - Crisis Communication Plan
Kane previously received recognition through MarCom Awards in 2017, with a platinum award for its nurse recruitment campaign for the Milwaukee County Behavioral Health Division.
About Kane Communications Group
Kane Communications Group is a results-driven public relations and marketing firm that works closely with executives to develop strategies that define brands, build reputations and inspire business results. Our services include public relations, integrated marketing, crisis communications, internal communications, brand development, reputation management, brand journalism, digital and social media marketing, and video production.