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Visionary leaders thrive on fresh insights. Whether they help you see where you ultimately want to go or identify new ways to get there, this intelligence is essential for realizing the goals you have for your organization.

View our archive of blog articles here, or search for insights on a specific topic:

On Managing Purpose-Driven Brands

 

Rachael Glaszcz Rachael Glaszcz

Think Like the Media

For any marketing or PR pro, pitching to the media can be one of the most difficult things to do. Your media relations team should be adept at, obviously, having media relations, knowing who to pitch to and crafting an intentional subject line and actual pitch; but, the reality is, once the team sends the pitch into the email ether, they are simply hoping a reporter sees the client, brand, product or event in the same light the team and the client do.

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Insights Sydney Hofer Insights Sydney Hofer

Facing Your Fears - Public Speaking

The COVID-19 pandemic forced us to make changes. From the way we do business, to the way we connect with others and the way we communicate. Virtual meetings make turning your camera on a necessity rather than just an option. And it forced those of us who break into a cold sweat just thinking about public speaking to face our fears. That’s not a bad thing!

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Insights Kane Communications Group Insights Kane Communications Group

5 Tips to Help Prepare for a Media Interview

Speaking to the media can be nerve-wracking. Whether it’s your first interview with a Milwaukee news outlet or your fifteenth with national media, preparation is key to your success. When serving as the media spokesperson for your organization, you are asked to represent your company, its values, its brand and the subject matter at hand. That’s a lot to remember even if it’s your own company or it’s your field of expertise. To stay on message, you can never over-prepare. As Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

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