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Visionary leaders thrive on fresh insights. Whether they help you see where you ultimately want to go or identify new ways to get there, this intelligence is essential for realizing the goals you have for your organization.

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On Managing Purpose-Driven Brands

 

Insights Catherine McCoy Insights Catherine McCoy

Mental Health in the Workplace

During the last two years, our stress levels have significantly risen, especially in the workplace. As employee’s mental health started to worsen due to COVID-19 related issues, the lack of mental health support in many organizations started to become noticeable. As we honor May as Mental Health Awareness Month, Catherine McCoy writes about how employers can support the wellness of their employees on a practical level for them to thrive in their work environment.

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Insights Kimberly Kane Insights Kimberly Kane

A World of Contributions: Celebrating International Women’s Day

Today we are surrounded by women in government, health care, science, business, education, technology and finance whose breakthrough thinking, vision and leadership continue to shape the world for the better. However, if we lived in a gender equal world, many more women could be among them. Kimberly Kane celebrates women’s contributions in this tribute to International Women’s Day.

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Insights Davidson Kane Insights Davidson Kane

What’s the Big Idea?

Creative concepting as a means to achieve business objectives can often feel like a daunting task. For those unsure of where to begin, Davidson Kane provides some tips on finding your creative way.

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Insights, Purpose Morgan Burns Insights, Purpose Morgan Burns

Rebranding Brand

As we’re facing the employment crisis of the Great Resignation, organizations are looking at their internal brand as a way to create structures that keep employees engaged and happy in their current positions. Brand Strategy and Creative Director Morgan Burns discusses how a purpose-driven brand can help earn the trust of consumers.

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Insights, Purpose Kane Communications Group Insights, Purpose Kane Communications Group

Retaining and Recruiting Working Moms

Working mothers accounted for nearly one-third of working women in the United States in 2020. In today’s tight labor market, employers can’t afford to lose this demographic from the workforce. Katharine Foley outlines a few opportunities to make your organization an employer of choice for working mothers.

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Insights Stephanie Smith Insights Stephanie Smith

Communicating with the Correct Medium for Each Audience

In advertising and marketing, choosing the correct medium through which your message is delivered is critical to making sure your campaign or communication plan is successful. Stephanie Smith outlines how to determine the best channel to deliver a message which resonates with your audience.

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Insights Catherine McCoy Insights Catherine McCoy

Guide to a Strategic Social Media Presence

Social media is a great tool to build awareness around your brand, facilitate a relationship with your audience and listen to what is happening in your industry and the rest of the world. Catherine McCoy outlines how to bring social media into your larger marketing strategy to drive thoughtful engagement that can grow your business.

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